Three areas to assess the return on collaboration
Posted on Wed, May 30, 2012
In the last decade, the powerful trio of Internet, mobile, and broadband technologies changed everything - from the way we search for information and consume media to how we interact with our peers. Facebook and YouTube, smart phones, and blogging became part of our everyday lives. Today, we enjoy infinite content, no barriers to entry, one-to-many communications, and rapidly expanding social networks.
Most of us first tried these technologies at home - and then we wanted the same capabilities and interactive experiences at work. What began as a consumer trend quickly turned into a mandate for the enterprise. Can you imagine work without instant messages in today’s hurried business environment?
In an era of dispersed teams and reduced travel budgets, it is increasingly difficult to build trusted relationships with customers, partners, and even colleagues. Private social networks, audio and web conferences, team spaces, video, and chat help us overcome the limitations of distance and time zones. Indeed, effective use of these collaboration tools has become essential to business success.
Collaboration technologies add value in a host of important ways. We know this fact from our day-to-day experience in the workplace, but can we really measure the effect on the business? The answer is yes. As mentioned previously, the return on collaboration can be assessed in three areas:
● Operational Return on Investment (ROI): Achieved by reducing and/or avoiding costs
● Productivity ROI: Realized through more efficient processes, faster time to market, and reduced cycle time
● Strategic ROI: Leading to business transformation and strategic advantage
Download the white paper:The Return on Collaboration: Assessing the Value of Today’s Collaboration Solutions.
